A couple of weeks ago I was invited back to Groundwork Hertfordshire, and environmental charity with regional branches across the UK, to run a workshop with a two graduates from their Green Team program. Several years ago I had helped the charity to produce a promotional poster and flyer and as part of that I met with members of the Green Team, a youth employment scheme for young people who’d struggled to get any qualifications, to help them gain a recognized award and hopefully a job.
Now, two of the Green Team have so impressed the people of Groundwork that they are helping them to set up their own business, a landscaping company, and I met with them to brainstorm some ideas for a brand. The session, for me at least, was brilliant fun, chatting through things that seem so important to me, like font choices, shapes and colours, with guys who have come from a completely different background. I think it’s fair to say that I learnt more from them, than they learnt from me.
Anyways, I’ve been working up these original scamps into more finished marks, which you can have a looksee below. The name we came up with, by a process of discussion, argument and finally a democratic vote involving as many Groundwork staff as we could pull together, is Planet Earth, a touch grandiose maybe but it has a very nice ring to it I think. The logos are now back with the guys for their thoughts then I’ll be working up revisions for a final logo.
Got some thoughts? I’d love to hear them in the comments. By the way, feel free to take inspiration from these ideas, ill-formed as they are, but remember where you saw them first.
I like planetearth-ideas-3 second layout. It is nicely balanced in an asymmetrical kinda way. The script is missing from the logo which cleans it up.
Thanks fellow Alan! It was in fact the 3rd layout that ended being used, after a fashion, even though the name of the organization changed!