I should apologise since my headline is a bit misleading. First of all, I wasn’t up for any sort of award, nor was anyone in the company I work for, indeed anyone I actually know. Secondly the award ceremony in question wasn’t one of those glitzy affairs with industry big wigs drowning themselves in booze and making tits of themselves. It was, however, the Ocean Art of Outdoor competition, and it was, truthfully, the first advertising awards ceremony I’ve ever attended.
It was also a breakfast awards ceremony, an hour long ceremony held at the IMAX in Waterloo, and luckily there was a cracking buffet laid on. I won’t list all the details, but in summary there was one award with a 1st, 2nd and 3rd place, given for concepts visualised by agency heavy weights including Glue Isobar and Leo Burnett. The winners got a wedge towards turning the idea into a full campaign.
1st place was awarded to Grey London for their Augmented Reality Hedgerow concept for Jordans Cereal, a deserving winner I think, although DKLW’s idea for a fund-raiser for The Micro-Loan Foundation was a very strong contender. You can see all the winners and nominees if you’re so inclined at artofoutdoor.com
Sounds fun and the Imax is a cool venue. Get your speech prepared for when you are a winner next year.