Author Archives: alanofford

(Just to clarify, I’ve recently stumbled into a job as a digital designer in an advertising production agency, the result of an excellent opportunity that appeared, I seized and so far haven’t regretted.) Advertising used to be a widely respected … Continue reading →

“Just do something a bit more creative” is one of those sentences that strikes cold fear into my soft design heart. Few phrases upset me more in fact. The notion that a designer, or as we’re referred to cringingly in … Continue reading →

Augmented reality has been around for a good few years but it’s only with the growing penetration of smart phones and tablets that it’s moving from a fancy gimmick to a powerful new advertising medium. Lynx’s Angels Will Fall campaign … Continue reading →

It’s often said that a picture is worth a thousand words. In an information saturated world, the quickest way to convey the message is perceived as the best, and the immediacy of photography is often preferable to a carefully written … Continue reading →

In a couple of days men all over the world will forsake shaving their top lips and attempt to nurture some facial hair growth in support of the Movember campaign, a month long charity event that seeks to raise awareness … Continue reading →

I should apologise since my headline is a bit misleading. First of all, I wasn’t up for any sort of award, nor was anyone in the company I work for, indeed anyone I actually know. Secondly the award ceremony in … Continue reading →

In the advertising business there’s not often the chance to do something for the betterment of mankind rather than for say the flogging of cornflakes. Luckily for my conscience the good people of Pixel Group held an event last night … Continue reading →

A couple of weeks ago I was invited back to Groundwork Hertfordshire, and environmental charity with regional branches across the UK, to run a workshop with a two graduates from their Green Team program. Several years ago I had helped … Continue reading →

One brilliant thing about living in London is I can now actually go to all the cool events I hear about last minute on twitter. I say all, of course I mean just one so far, the DIY Digital Type … Continue reading →

Some might say it’s been a long time coming, but I am, at last, leaving Norwich. And not in a its-a-jolly-holiday kind of a way but a proper kiss-you-on-both-cheeks, tear-in-the-eye, farewell. I’m very sad indeed to be leaving the fine … Continue reading →